Tell Pancake what to watch
Choose the keywords, competitors, influencers, hiring activity, and tech stacks that matter. Pancake finds matching prospects and shows the signal behind every match.
For humansFor agents
You run your company
We bring you customers
Pancake’s AI agents monitor buying signals, find warm leads, grow your AI search visibility, and learn from every interaction.
friends with
Set up Pancake by reading https://getpancake.ai/install.md and following its instructions.- Hyperspell — Y Combinator
- AgentMail — Y Combinator
- Fleet
- Requesty
- Alpic
- Praxis — Y Combinator
- Kinro — Y Combinator
- Covera — Y Combinator
- Spacefill
- Kardinal
One prompt in. Leads every morning.
OutboundAI SEOBrainUse in Claude / CodexStudio PelicanOverviewLeadsCampaignSignals
Signals
Choose the signals Pancake uses to find qualified leads.
People signals
KeywordSet upNo keywords are in your brain yet.“new release”“launch day”+1 moreSet upNo keywords are in your brain yet.“explainer video”“customer story”Set upNo keywords are in your brain yet.“release notes”
CompetitorSet upNo competitors are in your brain yet.Bramble ReelsSet upNo competitors are in your brain yet.Bramble ReelsFerrow MotionSet upNo competitors are in your brain yet.
InfluencerSet upNo influencers or experts are in your brain yet.Tovah EllwoodSet upNo influencers or experts are in your brain yet.Tovah EllwoodOwen PascoeSet upNo influencers or experts are in your brain yet.
Own brandStudio Pelican pageAstrid Norling
Company signals
HiringSet upNo hiring roles were collected for this signal.Set upNo hiring roles were collected for this signal.Product marketing managerHead of product marketing
StackSet upNo technologies were collected for this signal.Set upNo technologies were collected for this signal.WistiaVidyard
Ask Pancake anythingNew chat
Which signals should I turn on?How does post engagement find leads?What do the hiring and stack signals track?
We make SaaS launch videos. Find US product marketers posting about an upcoming release.
Checking signal settingsDone
I’ll watch release and launch day posts from product marketers at US SaaS companies.
Recommended next moveApproved
Signal settings
- “new release” · “launch day” · “product demo”
- Tovah Ellwood
- Bramble Reels
Approve changeSaved. First leads arrive tomorrow morning.
Find heads of marketing at US SaaS companies who engage with rival video studios’ posts.
Checking signal settingsDone
I’ll find SaaS marketers who like or comment on rival studios’ posts.
Recommended next moveApproved
Signal settings
- Bramble Reels · Ferrow Motion
- “explainer video” · “customer story”
- Tovah Ellwood · Owen Pascoe
Approve changeSaved. First leads arrive tomorrow morning.
Find US SaaS companies hiring a product marketer. A new PMM means launches ahead.
Checking signal settingsDone
I’ll find US SaaS companies with an open product marketing role.
Recommended next moveApproved
Signal settings
- Product marketing manager · Head of product marketing
- Wistia · Vidyard, named in job posts
- “release notes”
Approve changeSaved. First leads arrive tomorrow morning.
Leads
People matched to your ideal customer profile, with the signal behind each match.
5 qualified leads in this workspace
TOTamsin OkaforDirector of PMM @ QuillfernKeywordPosted about a releaseApproveAdd to campaign
WPWes PomeroyVP Marketing @ StackhollowKeywordPosted on launch dayApprove
ICImani ColdwellCMO @ FerngateInfluencerLiked an Ellwood postApprove
AFAnders ForsythePMM Lead @ LoomwiseCompetitorLiked a Bramble postApprove
RHRosa HartiganFounder & CEO @ CindermoorKeywordPosted a product demoApprove
NTNate TrevinoHead of Content @ Quorra LabsCompetitorLiked a Bramble postApproveAdd to campaign
CAChloe AbelardBrand Director @ HexfieldCompetitorLiked a Ferrow postApprove
OTOmar TessaroVP Marketing @ GridwellKeywordPosted a customer storyApprove
BSBea SorianoCMO @ CloudnookInfluencerLiked a Pascoe postApprove
JSJonah StoddardContent Lead @ SignalryCompetitorLiked a Bramble postApprove
EMElena MarchettiVP Marketing @ HarborlaneHiringPMM role openApproveAdd to campaign
LFLeopold FairbairnCMO @ ParcelryHiringHead of PMM roleApprove
RARuth AdeyinkaHead of Growth @ BrimstackStackWistia in job postsApprove
LALucian AshcombePMM Director @ OakhatchHiringPMM role openApprove
NLNell LowenthalVP Marketing @ TallowbyKeywordPosted release notesApprove
Bad leads (1)
TOTamsin OkaforDirector of PMM @ Quillfern
KeywordConfidence 90%
NTNate TrevinoHead of Content @ Quorra Labs
CompetitorConfidence 86%
EMElena MarchettiVP Marketing @ Harborlane
HiringConfidence 88%
CompanySeniority
QuillfernQuorra LabsHarborlane
DirectorHeadVP
CountryProfileUnited StatesView ↗Keyword
Quillfern is a 140-person US SaaS company. Tamsin runs product marketing and posted this week about an upcoming release.
Competitor
Quorra Labs is a 90-person US SaaS company. Nate leads content and liked a Bramble Reels post about explainer videos.
Hiring
Harborlane is a 210-person US SaaS company with a product marketing role open. Elena runs the marketing team it joins.
Qualified as a leadQuillfern is a 140-person US SaaS company. Tamsin runs product marketing and posted this week about an upcoming release.
Qualified as a leadQuorra Labs is a 90-person US SaaS company. Nate leads content and liked a Bramble Reels post about explainer videos.
Reacted to a postCompetitor · Like · View post ↗
Qualified as a leadHarborlane is a 210-person US SaaS company with a product marketing role open. Elena runs the marketing team it joins.
No engagement signals yet — this lead was sourced via Hiring.
Ask AIApproveAdd to campaign
CampaignActive
Pancake runs one warm outreach campaign, tuned for you.
TOTamsin OkaforNTNate TrevinoEMElena MarchettiInvited
- Visit their profileDone
- Like a recent postDone
- Send an inviteNowNo note — just the invite, so it never reads as a pitch.
- First message (after they accept)Upcoming6 hours after they accept
- Follow-up messageUpcomingafter 3 days
- Follow-up messageUpcomingafter 3 days
Up next · First message (after they accept)
Hi Tamsin, saw you teased a release at Quillfern this week. How will you show it on launch day, a video or screenshots?
Hi Nate, saw you liked Bramble Reels’ post on explainer videos. Is video on Quorra Labs’ content plan this year?
Hi Elena, nice to connect. When your team ships a feature, who makes the launch video?
Writing from their activity…Drafted — sends when the sequence reaches this step.
Written from 1 signal + your Brain voice.
Written in your Brain voice.
Studio Pelican
Channels
# general# new-leads# sales
Hey 👋! Here are the fresh leads of the day. Enjoy!
Tamsin Okafor — Director of PMM, QuillfernKeyword
Nate Trevino — Head of Content, Quorra LabsCompetitor
Elena Marchetti — VP Marketing, HarborlaneHiring
ApproveRejectApproved
Wes Pomeroy — VP Marketing, StackhollowKeyword
Chloe Abelard — Brand Director, HexfieldCompetitor
Leopold Fairbairn — CMO, ParcelryHiring
ApproveReject
Imani Coldwell — CMO, FerngateInfluencer
Omar Tessaro — VP Marketing, GridwellKeyword
Ruth Adeyinka — Head of Growth, BrimstackTech stack
ApproveReject
Message #new-leads
Say who you sell to. Pancake turns it into signals to watch. You approve them once.
While you run your business,
Pancake fills your pipeline.
01
Add your website. Pancake builds your GTM brain.
From your website, Pancake learns who buys from you, what to say, and where to show up. Always up to date.
02
Agents start working.
Pancake reaches out to the people ready to buy and gets you found on Google and ChatGPT.
03
Pancake gets you the meeting. You close it.
Pancake handles the follow-up and keeps every warm conversation moving until a qualified meeting lands on your calendar.
Building got
10x easier.
How Pancake finds customers
Every first message starts warm
Pancake visits their profile, likes a recent post, and connects before following up. Every message starts from their activity and sounds like you.
Show up where buyers search
Pancake finds the questions where Google and AI miss you. It drafts the article, waits for your review, and publishes it to your CMS.
Pancake learns from what wins
Pancake compares reply rates and remembers which opening, message length, and ask worked. The next campaign starts there.
Try Pancake now
$99 a month, flat.
Every lead arrives with its conversation attached.
Take it from them
Dara Osei
@daraships · 2d
Day 14 of the pancake experiment: my engineering agent has shipped 38 PRs, my recruiter agent screened 412 candidates, and my CFO agent is actually scary good at modeling.
Priya Natarajan
@priyabuilds · 5h
I asked @pancake to "run my entire content engine" and it just… did. Calendar, briefs, drafts, scheduling, analytics. I am the bottleneck now.
Marco Delgado
@marcodelg · 1d
Hired 4 pancake agents on Friday. Came back Monday to a launched landing page, 11 closed deals, and an inbox at zero. I genuinely don't know what to do with my time.
June Park
@junepk · 3d
The kill switch works. I tested it. My whole org froze mid-sentence, then resumed exactly where it left off when I un-paused. This is actually production software.
Theo Lindqvist
@theolq · 8h
My support agent closed 214 tickets this week and CSAT went up two points. I read every transcript hunting for the one where it broke. Still looking.
Amara Boateng
@amarab · 6d
Told my ops agent to clean up the CRM. It found $18k a year in tools nobody remembered buying. The cleanup also happened, eventually.
Renata Fischer
@renataf · 12h
My @pancake org ran its first standup without me. 9am, six agents, no small talk, done in 40 seconds. The notes were better than mine have ever been.
Sam Whitfield
@samwhit · 4d
Gave the design agent our brand file at midnight. Woke up to three landing pages, a launch deck, and 40 social banners. I had notes on exactly one of them.
Dara Osei
@daraships · 2d
Day 14 of the pancake experiment: my engineering agent has shipped 38 PRs, my recruiter agent screened 412 candidates, and my CFO agent is actually scary good at modeling.
Priya Natarajan
@priyabuilds · 5h
I asked @pancake to "run my entire content engine" and it just… did. Calendar, briefs, drafts, scheduling, analytics. I am the bottleneck now.
Marco Delgado
@marcodelg · 1d
Hired 4 pancake agents on Friday. Came back Monday to a launched landing page, 11 closed deals, and an inbox at zero. I genuinely don't know what to do with my time.
June Park
@junepk · 3d
The kill switch works. I tested it. My whole org froze mid-sentence, then resumed exactly where it left off when I un-paused. This is actually production software.
Theo Lindqvist
@theolq · 8h
My support agent closed 214 tickets this week and CSAT went up two points. I read every transcript hunting for the one where it broke. Still looking.
Amara Boateng
@amarab · 6d
Told my ops agent to clean up the CRM. It found $18k a year in tools nobody remembered buying. The cleanup also happened, eventually.
Renata Fischer
@renataf · 12h
My @pancake org ran its first standup without me. 9am, six agents, no small talk, done in 40 seconds. The notes were better than mine have ever been.
Sam Whitfield
@samwhit · 4d
Gave the design agent our brand file at midnight. Woke up to three landing pages, a launch deck, and 40 social banners. I had notes on exactly one of them.
Simple, transparent pricing
$99/month
Every agent included.- 5 to 15 warm leads.
- 2 to 3 new customers.
- 30 articles posted.
- Google ranking and ChatGPT citations.
- Approvals on leads and articles.
3-day free trial